Direct to Consumer Marketing in Healthcare
Bottom Up Processes: Succeeding with Direct-to-Consumer Marketing
Tired of relying on referrals from other providers?
Looking to several direct access & the internet to fill your clinic's schedule?
Want to succeed with a direct-to-consumer business development strategy?
Good!
Now, the question is, how do you actually make all that effort worth the time, energy, and $$$?
It all starts with what I call a "bottom-up" approach to both the onboarding process and clinical interactions with patients.
On this webinar, we'll cover the following:
✅ Understand direct to consumer/direct access marketing at a high level
✅ Discuss the importance of the first clinical & procedural interactions between prospects patients and your organization/staff
✅ Explain the "bottom-up" approach to patient interactions & their significance
✅ Explore the importance of talking about the "M"-word with patients (money, selling, and true value discussions)
We'll talk about that and more on this webinar!
Originally Recorded on 10/20/2021