Healthcare Marketing
In this category, find videos, webcasts, and series related to various aspects of marketing in healthcare. We cover topics related to direct-to-consumer marketing for private healthcare practices, digital marketing for healthcare organizations, positioning, new business development strategy, and patient engagement and retention strategies.
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16 itemsDirect to Consumer Marketing
16 items
Tired of relying on referrals from other providers?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to succeed with a direct-to-consumer business development strategy?
Looking to leverage direct access & the internet to fill your clinic’s schedule?
Want to s... -
2 itemsNever Lose Another Patient Again
2 items
Never Lose Another Patient: Leveraging a Biopsychosocial Approach to Improve Patient Engagement, Retention, & Revenue
You've heard a lot about the Biopsychosocial (BSP) Model of healthcare and how clinicians have been using it to improve clinical outcomes across the healthcare industry.
But h...
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Marketing Your Clinical Expertise: Positioning
2 items
Marketing Your Clinical Expertise: Positioning your services for success.
How do you market your clinical services?
How do you make prospective patients and referral sources see you as a clinical expert?
How can your marketing & positioning improve patient experience & increase engagement?
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Stop Cancellations Before They Happen 02.27.23
What steps can we take in healthcare to reduce cancellations?
As I've written, spoken, and worked with clients about, cancellations cause your practice to bleed revenue and profitability. I've worked with some private therapy practices that have cancellation rates pushing 35-40%! So, understanda...
